Tuesday, June 1, 2010

Increase productivity with Outsourcing

Outsourcing – being the object of interest of most companies to further propagate their business these days, businessmen mainly target call centers as their marketer or vendor of their product or service. Their main advantage is in saving time, labor and money as they benefit from cheaper labor rates in different states and countries.

A call center is an office where a company's incoming calls are received or outgoing calls are made. It is often staffed with representatives who are experts and skilled to give support in customer service, technical functions and to help generate sales. Outbound call centers centralized on making outgoing calls to office and home numbers on behalf of a client. Outbound calls can be a telemarketing, sales or surveys where an agent's success can be measured by the total number of calls made, number of successful leads for sales and telemarketing calls, and tasks completed. On the other hand, inbound call centers focused only on receiving calls from the customers of the company they are supporting. Inbound call centers often use automatic call distribution or by call monitoring by the Quality Assurance staff to ensure that customer service representative was able to assist customer's concern and meets customer's need.

Performance of customer service representatives are being monitored and observed to make sure that they provide excellent service that meets customer's satisfaction. To determine if a call center is achieving good results and accomplishing goals based on the contracts and agreement signed, Company management often use metrics such as customer surveys, retention and sales data.

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